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![]() ![]() The case and its accompanying video, available in the Educators’ Space, examines whether there is a shared pattern across these strategic moves by examining three representative industries that touch peoples’ everyday lives: autos – how people get to work computers – what people use at work and movie theaters – where people go after work for entertainment. Yet, to date, there is very little understanding of the underlying strategic logic behind these breakthrough strategic moves. ![]() This case illustrates how businesses over the last 100 years have periodically broken away from the competition to create and capture new market space – often giving rise to entirely new industries.
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